Designing a logo just to have one is easy. But your brand identity shouldn't be about choosing a few pretty fonts and writing down your business name. Sorry girl, as a valid business owner that's not going to cut it. You need to think ahead about what message your logo is saying to your potential clients.
And don't get me started about NOT having a brand identity or having incohesive visual language. This lack of consistency will ruin your first impression and scare away your potential clients. Your visuals need to send a clear message to your audience about who you are and what value they can expect from you.